Randall Castillo Ortega helps Costa Rican entrepreneurs learn how to start an import business
Despite global market insecurity as a result of serial economic crises and currency instability around the world, foreign trade is one of the most sought-after areas by the most skilled investors. However, if you want to know how to open an importer without having knowledge in the sector, it is worth following a few steps […]
Randall Castillo Ortega describes how entrpreneurs can identify niche markets
Any entrepreneur fantasizes about finding an untapped niche market. At this point, it is something that may seem like almost a utopia, but nothing further from reality. Every little while, we are surprised by the new businesses that appear, focused on those niches to exploit and with a great profitability. But to find them, entrepreneurs […]
Randall Castillo Ortega explains how to start an import business from scratch
There is a large number of people interested in setting up a business focused on importing products from China, taking advantage of the low costs of Chinese products and then selling them in their country. There are still business opportunities in China, but it’s important to analyze the feasibility of the project before diving in. […]
Randall Castillo Ortega discusses how to choose the right distribution channels for exports
Before considering how to find distributors for the product you want to export, you have to decide the distribution strategy. Leaving aside sales by catalog and online, there are two large groups in which this type of strategy can be classified: horizontal and vertical. Understanding the difference and knowing how to approach them is key […]
Randall Castillo Ortega discusses how to negotiate prices with Chinese suppliers
All importers know the importance of negotiating prices in China. But, what they do not take into account on many occasions is that, depending on whether they focus on a manufacturer, a trader or a distributor, they must do so in a certain way. Randall Castillo Ortega is an expert in negotiating import and export […]