Randall Castillo Ortega explains the logistics challenges exporters face during the holidays

The spectacular growth of eCommerce and the delays in the “black quarter” that occur periodically with deliveries force distributors and logistics service operators to review the challenges they face. They must review their service, costs and technology strategies, and this is never as apparent as when the holidays come around. Randall Castillo Ortega is an […]

Randall Castillo Ortega discusses how technology is changing global logistics

We cannot deny that we live in a society in constant change, where new technologies have been integrated into our day to day almost without realizing it. According to economists, we are witnessing the fourth industrial revolution, and it is expected that in the coming years, the changes of this revolution will reach new areas […]

Randall Castillo Ortega discusses the importance of brand recognition for import companies

Business growth is the goal of companies and the remembering of the same brand, since they are fundamental factors when planning advertising strategies. Randall Castillo Ortega, an expert in import and export operations explains the effect of brand awareness for import companies. Your brand is the meaning behind your company name. Having a unique and […]

Randall Castillo Ortega highlights social and commercial trends in logistics for 2022

The trend in the last decade has been the emergence and consolidation of large global eCommerce platforms with millions of users connecting sellers with buyers. The growth of Apple, Facebook, Google, Microsoft, Alibaba, Baidu and Tencent made them essential to the daily lives of digital platform users. These large corporations offer free access, social platforms […]