Randall Castillo Ortega provides marketing tips for import businesses heading into 2022
Marketing is essential for any organization to succeed. Sometimes, a simple promotion can make a product perform better than if it is highly promoted. While large associations may have the resources and staff to make blockbuster displays for their items, small and medium-sized organizations don’t have that luxury. It is possible to increase advertising results […]
Randall Castillo Ortega explains what it takes to be a successful Latin American entrepreneur
There are many things entrepreneurs can do in Latin America to succeed in business, from seeking sound advice to incorporating new technology. Randall Castillo Ortega is a successful businessman and entrepreneur in Costa Rica. He shares the key keys to success she has learned along the way. Many Latin American countries experienced difficult economic times […]
Randall Castillo Ortega provides tips on how export businesses can meet growth goals this year
Only 46% of entrepreneurs believed their income would increase over the course of 2018. This rate was higher than their certainty in 2019, and it continued to rise in that year. 60% of entrepreneurs believed they will have a bright future. However, COVID-19 changed everything in 2020. Although there are still pandemic challenges to be […]
Randall Castillo Ortega explains how to determine staffing levels in an import/export business
There are many ways that import/export companies can decide the essential staffing levels for their businesses. It is crucial for businesses to determine the right levels of staffing in order to be able to meet their staffing requirements consistently, without having too many staff. This improves client experience and allows organizations to develop and progress. […]
Randall Castillo Ortega explains how small businesses evolve into larger ones
It is often difficult to bring order to small business advancement and issues in a way that is practical for businesspeople. Independent ventures are different in their size and potential for improvement. Randall Castillo Ortega is a business veteran and trade expert from Costa Rica, and explains the various phases of small business expansion. Businesspeople […]