Randall Castillo Ortega offers successful customer communications strategies to help grow a business
It is true that money cannot buy happiness. Customers are attracted to the business by subtleties, which is not always obvious. If customers are unhappy, it is time to look in the mirror and find out what the problem is. Randall Castillo Ortega is a veteran global business expert, and explains how to use customer […]
Randall Castillo Ortega discusses KPIs for export businesses
Knowing what key performance indicators (KPI) are and being clear about which commercial indicators are indispensable for your company is essential to save time, money and many problems. They can guide current operations, as well as direct future growth. Randall Castillo Ortega, a global trade expert, provides insight into KPIs and how they can be […]
Randall Castillo Ortega explains the factors to study to select a market for export
The country or market to which the company will export is not the one in which the company has a friend or relative to whom the goods can be sent. This is one of the most common mistakes that lead to failed results due to the exporter’s poor research. Randall Castillo Ortega, a global trade […]
Randall Castillo Ortega discusses using creative content to improve market position
To close a deal, brands that are successful understand they need more than a picture to impress a client. They know that to sell a way to live, they must offer more interesting and compelling content. Randall Castillo Ortega is an entrepreneur and expert in global trade. He offers innovative content that can help entrepreneurs […]