Randall Castillo Ortega discusses innovation in the global trade industry
The effects resulting from industry 4.0 are on international scale and reach the most varied sectors. Of course, foreign trade is no exception. The momentum it has suffered in recent years is remarkable and unprecedented. Randall Castillo Ortega, a global trade expert, offers insight into innovation and what it means for the industry. With the […]
Randall Castillo Ortega offers advice on how small businesses can manage their books
As a small business owner, one carries out many roles when it comes to running one’s business. He directs his employees, works on new concepts and business opportunities, and, ultimately, makes sure that his customers are happy. Among these (and many more) essential responsibilities are the accounting of your small business. Supervising the finances of […]
Randall Castillo Ortega explains how to use video marketing in a B2B business
Are you looking for how to turn your company into a magnet for potential customers? Are you looking to present your business in an authentic and attractive way? All parties are at an advantage if you are a B2B business because you try to conquer an equal. It goes without saying that if you manage […]
Randall Castillo Ortega explains how to establish an efficient export business
In foreign trade, there are three phases that determine the consolidation of the business project in the destination market. The first is commercial sales operations abroad. For this, a commercial intermediary is enough to collect the goods at the port and market them. The second is cooperation with a local partner who takes care of […]