Randall Castillo Ortega explains how to harness innovative logistics to revolutionize your importation business
The importation business is a highly competitive one, and having the right logistics in place can make or break your success. Randall Castillo Ortega, a global trade expert and import entrepreneur in Central America, explores how harnessing the power of innovative logistics can revolutionize your importation business and help you stay ahead of the competition. […]
Randall Castillo Ortega discusses the importance of public relations for business growth
The purpose of Public Relations (PR) is to help brands manage their advertisements, which essentially makes it akin to branding. The main difference between PR and branding is that PR emphasizes communication, while branding emphasizes visuals, logos, websites and other marketing materials. There are a variety of media channels through which brands manage their public […]
Randall Castillo Ortega discusses the challenges of negotiating global trade agreements
In today’s global marketplace, businesses and countries alike grapple with the challenges of negotiating fair trade agreements. Randall Castillo Ortega, an expert in global trade, is well-versed in the complexities of this process, and explains how to respond to difficult negotiations. There are a number of benefits to negotiating global trade agreements, including the potential […]