Randall Castillo Ortega offers strategies for recruiting the best employees

Small businesses can be difficult to recruit for. Owners don’t often think about how to recruit, other than what they have learned as a representative for another business. This may be years ago or never. They might need to have experience in HR management, or they may be unfamiliar with the latest enlisting procedures and […]

Randall Castillo Ortega explains how COVID-19 has impacted commerce in Panama

All industries have been affected by the changes caused by the pandemic, including manufacturing, retail, hospitality, education, and healthcare. It is impossible to go back to how things were before the pandemic. This pandemic has had many impacts on Latin American countries like Panama. Randall Castillo Ortega, an expert in global trade, shares his insights […]

Randall Castillo Ortega offers proven methods to streamline business operations

If business owners feel that things are getting out of control, there are many ways to improve efficiency at work. But, managing a business can be difficult and it is not easy to know where to start. Randall Castillo Ortega is a successful entrepreneur from Costa Rica and has identified five areas that can be […]

Randall Castillo Ortega discusses KPIs for export businesses

Knowing what key performance indicators (KPI) are and being clear about which commercial indicators are indispensable for your company is essential to save time, money and many problems. They can guide current operations, as well as direct future growth. Randall Castillo Ortega, a global trade expert, provides insight into KPIs and how they can be […]

Randall Castillo Ortega discusses using creative content to improve market position

To close a deal, brands that are successful understand they need more than a picture to impress a client. They know that to sell a way to live, they must offer more interesting and compelling content. Randall Castillo Ortega is an entrepreneur and expert in global trade. He offers innovative content that can help entrepreneurs […]

Randall Castillo Ortega provides marketing tips for import businesses heading into 2022

Marketing is essential for any organization to succeed. Sometimes, a simple promotion can make a product perform better than if it is highly promoted. While large associations may have the resources and staff to make blockbuster displays for their items, small and medium-sized organizations don’t have that luxury. It is possible to increase advertising results […]