Randall Castillo Ortega discusses some trends coming to global commerce in 2023

The changing environment in which we live requires brands and companies to be willing to adapt their offer and their strategies to the new consumer trends of 2023. Although we cannot know for sure what awaits us, there are ways to analyze what are the consumer trends that have grown in recent years and thus […]

Randall Castillo Ortega offers the benefits of proper data analysis for digital marketing

Digital marketing data analysis involves analyzing the markets to uncover key information about one’s target audience. Digital marketing allows us to collect all types of data, including psychological, behavioral, and user-interaction data via social networks. Randall Castillo Ortega is a global trade entrepreneur and business expert, and explains how important data analysis is in digital […]

Randall Castillo Ortega discusses the value of organizational culture in the workplace

Organizational culture is the company’s culture. It describes its personality, way of being and how it acts. Customers can recognize every company’s unique beliefs, values, and ways of being. Randall Castillo Ortega, an entrepreneur and expert on the development of strategies to achieve internal goals, explains the importance of having a positive organizational culture in […]

Randall Castillo Ortega explains how to develop winning retail sales strategies

Fulfillment is the key to client retention. Without a thoughtful approach to client experience (CX), consumer loyalty processes can’t be implemented and achieved. Consumer loyalty is the result of great experiences. It is important to measure the impact of your client experience strategy, not only to determine your ROI at a hierarchy level but also […]

Randall Castillo Ortega discusses trends shaping Latin America’s economy

The world’s social trends have been affected numerous times by factors that aren’t alien to citizens and which are part of daily life for the majority of the population. In addition to regulatory actions, the COVID-19 pandemic and the recession permanently alter the political, economic and social course of Latin America. This creates a new […]

Randall Castillo Ortega explains the importance of the Internet for export companies

In the past, it was very difficult for a company that was not a large multinational to have the opportunity to sell its products to other countries. Exporting was a big deal. However, today, thanks to new technologies, any company (regardless of its size) has the possibility to export to international markets. The Internet makes […]

Randall Castillo Ortega discusses innovation in the global trade industry

The effects resulting from industry 4.0 are on international scale and reach the most varied sectors. Of course, foreign trade is no exception. The momentum it has suffered in recent years is remarkable and unprecedented. Randall Castillo Ortega, a global trade expert, offers insight into innovation and what it means for the industry. With the […]

Randall Castillo Ortega offers advice on how small businesses can manage their books

As a small business owner, one carries out many roles when it comes to running one’s business. He directs his employees, works on new concepts and business opportunities, and, ultimately, makes sure that his customers are happy. Among these (and many more) essential responsibilities are the accounting of your small business. Supervising the finances of […]

Randall Castillo Ortega explains how to establish an efficient export business

In foreign trade, there are three phases that determine the consolidation of the business project in the destination market. The first is commercial sales operations abroad. For this, a commercial intermediary is enough to collect the goods at the port and market them. The second is cooperation with a local partner who takes care of […]