Randall Castillo Ortega explains how small businesses evolve into larger ones

It is often difficult to bring order to small business advancement and issues in a way that is practical for businesspeople. Independent ventures are different in their size and potential for improvement. Randall Castillo Ortega is a business veteran and trade expert from Costa Rica, and explains the various phases of small business expansion. Businesspeople […]

Randall Castillo Ortega provides insight into driving sales higher in an import business

There are many ways to increase sales in business. Some are clearly profitable, while others are outdated and don’t produce any real results. Flexibility is essential to the success of a business. Randall Castillo Ortega is a professional global entrepreneur and an expert in import and export operations. He discusses some techniques that can help […]

Randall Castillo Ortega explains the logistics challenges exporters face during the holidays

The spectacular growth of eCommerce and the delays in the “black quarter” that occur periodically with deliveries force distributors and logistics service operators to review the challenges they face. They must review their service, costs and technology strategies, and this is never as apparent as when the holidays come around. Randall Castillo Ortega is an […]

Randall Castillo Ortega discusses how technology is changing global logistics

We cannot deny that we live in a society in constant change, where new technologies have been integrated into our day to day almost without realizing it. According to economists, we are witnessing the fourth industrial revolution, and it is expected that in the coming years, the changes of this revolution will reach new areas […]

Randall Castillo Ortega discusses the importance of brand recognition for import companies

Business growth is the goal of companies and the remembering of the same brand, since they are fundamental factors when planning advertising strategies. Randall Castillo Ortega, an expert in import and export operations explains the effect of brand awareness for import companies. Your brand is the meaning behind your company name. Having a unique and […]

Randall Castillo Ortega highlights social and commercial trends in logistics for 2022

The trend in the last decade has been the emergence and consolidation of large global eCommerce platforms with millions of users connecting sellers with buyers. The growth of Apple, Facebook, Google, Microsoft, Alibaba, Baidu and Tencent made them essential to the daily lives of digital platform users. These large corporations offer free access, social platforms […]

Randall Castillo Ortega discusses the benefits of an ERP system to an export company

Enterprise Resource Planning (ERP) systems simplify the internal processes of the companies where they operate, facilitating users the work inherent in their positions having great benefits. They offer a lot of benefits for maintaining smooth operations. Randall Castillo Ortega, an entrepreneur and import/export specialist, explains what those benefits are for an export company. Incorporating an […]