Randall Castillo Ortega discusses how to maximize organizational development to achieve success
We are becoming more aware of the fact that our world is very interconnected, and that progress is always being made. From a business perspective, this encourages teams to be competitive and stay on the cutting edge of technology. Human factors are also key to achieving organizational development. Randall Castillo Ortega, a global business entrepreneur, […]
Randall Castillo Ortega discusses quality control in a global trade company
Quality control is a must for any global trade company. Without it, the products that are exported and imported between countries can become damaged or faulty, leading to losses of time and money. Randall Castillo Ortega, an expert in global trade, discusses the importance of quality control in global trade and how it can help […]
Randall Castillo Ortega discusses customer support challenges for a shipping business
A shipping business is a complex and ever-changing industry, and customer support can be a challenge. There are many moving parts to a shipping business, including operations, sales, marketing and customer service. Each department has its own set of challenges, and each team member has their own set of skills and knowledge. Randall Castillo Ortega, […]
Randall Castillo Ortega explains the metrics of an export business
In business, we are always looking for ways to improve. Sometimes that means improving our products or services. Other times, it means finding new markets to sell to. And sometimes, it means improving our processes so that we can work more efficiently and effectively. Randall Castillo Ortega, a successful global trade expert and import and […]
Randall Castillo Ortega discusses overcoming shipping obstacles during the holidays
The holidays are a time for family, friends, and fun. But for businesses, it can be a stressful time of year. With increased demand and customers expecting their orders sooner, businesses have to work extra hard to make sure everyone gets their holiday gifts on time. Randall Castillo Ortega, an expert in import and export […]
Randall Castillo Ortega explains what makes an import business successful
Starting any business is challenging, regardless of the industry. Working with a global network of suppliers, however, can be especially difficult. Randall Castillo Ortega has extensive experience in the import/export industry, and has been involved in the successful importing of numerous products into Latin America. He offers key insights into what makes an import business […]
Randall Castillo Ortega explains how to calculate customer acquisition costs in an import company
Businesses need to be aware of numbers, especially when adding expenses. In addition to the expenses, there are many other investments. One example is the acquisition cost per customer. This helps us to determine which strategy is the most efficient and how to price products and services. Randall Castillo Ortega, a global business expert, provides […]
Randall Castillo Ortega explains how keeping a business blog can enhance success
If done correctly, content marketing can be a powerful tool for any small business. The blog is one of the most effective content marketing tools. It is easy to get started. Randall Castillo Ortega is a successful entrepreneur and global trade expert. He shares tips for starting a blog and how to make your business […]
Randall Castillo Ortega explains business trends coming to the trade industry in 2023
Business is constantly changing. Technology, consumer habits and paradigm shifts are all important factors. The 2023 entrepreneurship trends provide a variety of options. Randall Castillo Ortega, an expert in global trade, offers insights into what changes businesses might see in 2023. Mobile commerce will continue to grow. Modern businesses look for customers wherever they are. […]
Randall Castillo Ortega explains how Costa Rica is creating gender equality in business
With the aim of promoting gender equality in business and expanding opportunities for women-led companies in Costa Rica, the Foreign Trade Promoter (PROCOMER in Spanish), the Ministry of Foreign Trade (COMEX in Spanish), the Chamber of Commerce, the University of Brenau and the Gender Parity Initiative Costa Rica joined forces and created the IMPULSA Program. […]