Randall Castillo Ortega explains strategies driving omnichannel commerce in Latin America
The idea of a “new normal” arrived a year ago with COVID-19, leading people to wonder if this would become the new lifestyle. For the retail market, we could never have thought about what the new normal would consist of: complete closures of shopping centers, re-openings with strict health security measures and a decrease in […]
Randall Castillo Ortega offers actionable strategies to ensure business growth
You’ll need to think differently, use new examples and create frameworks to maximize the current flexible and rapidly growing business sector. This can be difficult in any case as people claim fame and companies change. Randall Castillo Ortega, an entrepreneur and global commerce specialist from Costa Rica, shares his knowledge on how to get your […]
Randall Castillo Ortega explains the challenges for business leaders in foreign trade
International trade was severely affected by the pandemic caused by the novel coronavirus or COVID-19. It is bringing with it outcomes in many cases fatal for the business sector. Randall Castillo Ortega, an entrepreneur and global trade specialist from Costa Rica, provides insight into the various challenges companies in foreign trade are facing. One of […]
Randall Castillo Ortega describes how Latin America is increasing its commitment to IT
Technology continues to be the best ally of companies to overcome the crisis and maintain a sustained growth of their businesses. During these last two years of the pandemic, information technology (IT) has proven to be a powerful weapon to digitize companies from various industries that had not yet jumped on the digital wave or […]
Randall Castillo Ortega offers strategies for recruiting the best employees
Small businesses can be difficult to recruit for. Owners don’t often think about how to recruit, other than what they have learned as a representative for another business. This may be years ago or never. They might need to have experience in HR management, or they may be unfamiliar with the latest enlisting procedures and […]
Randall Castillo Ortega offers proven methods to streamline business operations
If business owners feel that things are getting out of control, there are many ways to improve efficiency at work. But, managing a business can be difficult and it is not easy to know where to start. Randall Castillo Ortega is a successful entrepreneur from Costa Rica and has identified five areas that can be […]
Randall Castillo Ortega offers insight into what traits someone needs as a successful entrepreneur
Entrepreneurship is a lifelong process and successful entrepreneurs know it. things change very fast in the business world; it could be an innovation today and become obsolete tomorrow. To stay the course and quickly adapt to the ever-changing trend, successful entrepreneurs continue to study and learn. Randall Castillo Ortega, an entrepreneur and expert in global […]
Randall Castillo Ortega offers successful customer communications strategies to help grow a business
It is true that money cannot buy happiness. Customers are attracted to the business by subtleties, which is not always obvious. If customers are unhappy, it is time to look in the mirror and find out what the problem is. Randall Castillo Ortega is a veteran global business expert, and explains how to use customer […]
Randall Castillo Ortega discusses KPIs for export businesses
Knowing what key performance indicators (KPI) are and being clear about which commercial indicators are indispensable for your company is essential to save time, money and many problems. They can guide current operations, as well as direct future growth. Randall Castillo Ortega, a global trade expert, provides insight into KPIs and how they can be […]
Randall Castillo Ortega explains the factors to study to select a market for export
The country or market to which the company will export is not the one in which the company has a friend or relative to whom the goods can be sent. This is one of the most common mistakes that lead to failed results due to the exporter’s poor research. Randall Castillo Ortega, a global trade […]