Randall Castillo Ortega discusses KPIs for export businesses

Knowing what key performance indicators (KPI) are and being clear about which commercial indicators are indispensable for your company is essential to save time, money and many problems. They can guide current operations, as well as direct future growth. Randall Castillo Ortega, a global trade expert, provides insight into KPIs and how they can be […]

Randall Castillo Ortega discusses using creative content to improve market position

To close a deal, brands that are successful understand they need more than a picture to impress a client. They know that to sell a way to live, they must offer more interesting and compelling content. Randall Castillo Ortega is an entrepreneur and expert in global trade. He offers innovative content that can help entrepreneurs […]

Randall Castillo Ortega provides marketing tips for import businesses heading into 2022

Marketing is essential for any organization to succeed. Sometimes, a simple promotion can make a product perform better than if it is highly promoted. While large associations may have the resources and staff to make blockbuster displays for their items, small and medium-sized organizations don’t have that luxury. It is possible to increase advertising results […]

Randall Castillo Ortega explains how small businesses evolve into larger ones

It is often difficult to bring order to small business advancement and issues in a way that is practical for businesspeople. Independent ventures are different in their size and potential for improvement. Randall Castillo Ortega is a business veteran and trade expert from Costa Rica, and explains the various phases of small business expansion. Businesspeople […]