Randall Castillo Ortega discusses the benefits of a personal brand for growing a business
Business owners need to be successful in branding and individual marketing. No matter what business type you have, branding is about people making their professions known and helping businesses to sound good. Entrepreneurs can reach new professions by using individual marketing. Randall Castillo Ortega is a global trade expert who has been able to identify […]
Randall Castillo Ortega discusses global volume growth in global trade
Global growth in the volume of trade in goods will increase by 3% this year, compared to its previous forecast of 4.7% and 3.4% for 2023. However, the estimates are less certain than usual due to the dynamics of the war between Ukraine and Russia. Randall Castillo Ortega, a global trade specialist, breaks down the […]
Randall Castillo Ortega provides insight into the growth of Panama’s trade industry
The growth of exports in 2021 out of Panama generated great expectations for the future. According to the rating agency Moody’s, the recovery of the Panamanian economy could take place by 2023. Randall Castillo Ortega, a specialist in international trade in Panama and Costa Rica, explains what’s coming next. According to the latest report of […]
Randall Castillo Ortega explains why cloud technology is important for export companies
Being a successful entrepreneur requires the ability to innovate, adapt and pursue new business opportunities that will improve efficiency and grow the business. The ability to work remotely from the cloud is one of the greatest advantages. It allows for greater flexibility and security, which can be a boon to businesses. Cloud-based applications are constantly […]
Randall Castillo Ortega offers sales and marketing tips for any startup
Marketing can bring huge benefits to a company if done correctly. If done wrongly, however, the business could end up throwing money into the fire. Entrepreneurs must be able to meet the needs of their company – always. It can be difficult for non-natural salespeople to master all aspects of sales and marketing. Randall Castillo […]
Randall Castillo Ortega offers simple solutions for expanding an import company’s customer base
eCommerce is a rage and has strong reasons. It is expanding without end and with no apparent limits, and it touches every aspect of our lives. Many companies are trying to figure out how to make the most of this opportunity, but their efforts sometimes fail. Randall Castillo Ortega, an expert in eCommerce and global […]
Randall Castillo Ortega discusses how FinTech is helping SMEs evolve
FinTech is experiencing significant growth globally. The number of FinTech companies has increased significantly over the past year, with different countries reporting an increase of 14%. FinTech is meeting a latent demand for companies that have been left behind by traditional financial institutions. Small and medium-sized businesses (SMEs) may be changing how they operate, according […]
Randall Castillo Ortega provides insight into the digital transformation of a business
Digital transformation describes the process of digitization of society enhanced by the widespread use of the Internet and globalization. The use of technology and access to the Internet has caused exponential changes in the market that are difficult to face by organizations that continue with a post-industrial business model. Randall Castillo Ortega, an entrepreneur and […]
Randall Castillo Ortega offers insight into managing cash flow in a global business
Long-term debt and equity financing, as well as liberal cash flow, can be the best options for working capital acquisition. However, not all of these options may be available to every business. There are many other options available for business owners to ensure cash flow management. Randall Castillo Ortega, a successful entrepreneur and global businessman […]
Randall Castillo Ortega discusses how to drive down costs of an import business
Foreign trade is an area that presents unique trade opportunities. But, in this, as in any other sector, good management plays a key role in success. That is, it is not enough to rely on good products, good suppliers and good market niches – it is necessary to continuously look for strategies and solutions that […]