Randall Castillo Ortega offers insight into market growth analysis for startups

Startups are inherently volatile and often face an uphill battle when it comes to gaining traction. Knowing how to analyze market growth is one of the most crucial aspects of success because startups are inherently volatile. Randall Castillo Ortega, an entrepreneur and global trade expert, discusses in this article how to carry out a similar […]

Randall Castillo Ortega explains how technological innovation is transforming the global trade ecosystem

The world of global trade has been drastically impacted by the technological advancements of recent years. From increased connectivity to improved communication and data-sharing capabilities, technological innovation is transforming the way global businesses operate. Randall Castillo Ortega, an expert in eCommerce and global trade, explores how these innovations are impacting the international trade ecosystem and […]

Randall Castillo Ortega discusses the importance of public relations for business growth

The purpose of Public Relations (PR) is to help brands manage their advertisements, which essentially makes it akin to branding. The main difference between PR and branding is that PR emphasizes communication, while branding emphasizes visuals, logos, websites and other marketing materials. There are a variety of media channels through which brands manage their public […]

Randall Castillo Ortega discusses the challenges of negotiating global trade agreements

In today’s global marketplace, businesses and countries alike grapple with the challenges of negotiating fair trade agreements. Randall Castillo Ortega, an expert in global trade, is well-versed in the complexities of this process, and explains how to respond to difficult negotiations. There are a number of benefits to negotiating global trade agreements, including the potential […]

Randall Castillo Ortega explains the value of global commerce agreements

In a world full of ever-changing international relations and geopolitical dynamics, it’s essential to have an understanding of the value of global commerce agreements. Randall Castillo Ortega, an expert in international trade and finance, explains how such agreements can benefit businesses as well as countries. Global trade agreements are important for facilitating eCommerce and international […]

Randall Castillo Ortega explains the benefits of expanding a business into Latin America

In terms of investment opportunities, continuous development of the countries of Latin America, and their geographic location, most industries are eager to tackle the challenge of the region. It provides easy accessibility to its countries and its people’s desire to improve their quality of life and consume new products. Randall Castillo Ortega, a business and […]