Randall Castillo Ortega explains what it takes to motivate employees to think like entrepreneurs

It is common for businessmen to question the situation and existing strategies consistently. In doing so, they aren’t being furious or threatening; rather, they essentially don’t have the part of their minds that prevents them from curiously exploring all angles in which they can approach the subject. Randall Castillo Ortega, a seasoned entrepreneur who is […]
Randall Castillo Ortega explains the benefits of expanding a business into Latin America

In terms of investment opportunities, continuous development of the countries of Latin America, and their geographic location, most industries are eager to tackle the challenge of the region. It provides easy accessibility to its countries and its people’s desire to improve their quality of life and consume new products. Randall Castillo Ortega, a business and […]
Randall Castillo Ortega discusses how to maximize organizational development to achieve success

We are becoming more aware of the fact that our world is very interconnected, and that progress is always being made. From a business perspective, this encourages teams to be competitive and stay on the cutting edge of technology. Human factors are also key to achieving organizational development. Randall Castillo Ortega, a global business entrepreneur, […]
Randall Castillo Ortega discusses quality control in a global trade company

Quality control is a must for any global trade company. Without it, the products that are exported and imported between countries can become damaged or faulty, leading to losses of time and money. Randall Castillo Ortega, an expert in global trade, discusses the importance of quality control in global trade and how it can help […]
Randall Castillo Ortega discusses customer support challenges for a shipping business

A shipping business is a complex and ever-changing industry, and customer support can be a challenge. There are many moving parts to a shipping business, including operations, sales, marketing and customer service. Each department has its own set of challenges, and each team member has their own set of skills and knowledge. Randall Castillo Ortega, […]
Randall Castillo Ortega explains the metrics of an export business

In business, we are always looking for ways to improve. Sometimes that means improving our products or services. Other times, it means finding new markets to sell to. And sometimes, it means improving our processes so that we can work more efficiently and effectively. Randall Castillo Ortega, a successful global trade expert and import and […]
Randall Castillo Ortega discusses overcoming shipping obstacles during the holidays

The holidays are a time for family, friends, and fun. But for businesses, it can be a stressful time of year. With increased demand and customers expecting their orders sooner, businesses have to work extra hard to make sure everyone gets their holiday gifts on time. Randall Castillo Ortega, an expert in import and export […]
Randall Castillo Ortega explains what makes an import business successful

Starting any business is challenging, regardless of the industry. Working with a global network of suppliers, however, can be especially difficult. Randall Castillo Ortega has extensive experience in the import/export industry, and has been involved in the successful importing of numerous products into Latin America. He offers key insights into what makes an import business […]
Randall Castillo Ortega explains how to calculate customer acquisition costs in an import company

Businesses need to be aware of numbers, especially when adding expenses. In addition to the expenses, there are many other investments. One example is the acquisition cost per customer. This helps us to determine which strategy is the most efficient and how to price products and services. Randall Castillo Ortega, a global business expert, provides […]
Randall Castillo Ortega explains how keeping a business blog can enhance success

If done correctly, content marketing can be a powerful tool for any small business. The blog is one of the most effective content marketing tools. It is easy to get started. Randall Castillo Ortega is a successful entrepreneur and global trade expert. He shares tips for starting a blog and how to make your business […]