Randall Castillo Ortega explains the importance of confidentiality agreements as an entrepreneur
Today, due to the high competitiveness that prevails in the different markets, situations in which companies try to find new partners for the development of projects or businesses in common are very common. What are you looking for with it? They try to take advantage of business synergies with which they achieve a higher performance […]
Randall Castillo Ortega helps Costa Rican entrepreneurs learn how to start an import business
Despite global market insecurity as a result of serial economic crises and currency instability around the world, foreign trade is one of the most sought-after areas by the most skilled investors. However, if you want to know how to open an importer without having knowledge in the sector, it is worth following a few steps […]
Randall Castillo Ortega describes how entrpreneurs can identify niche markets
Any entrepreneur fantasizes about finding an untapped niche market. At this point, it is something that may seem like almost a utopia, but nothing further from reality. Every little while, we are surprised by the new businesses that appear, focused on those niches to exploit and with a great profitability. But to find them, entrepreneurs […]
Randall Castillo Ortega explains how to start an import business from scratch
There is a large number of people interested in setting up a business focused on importing products from China, taking advantage of the low costs of Chinese products and then selling them in their country. There are still business opportunities in China, but it’s important to analyze the feasibility of the project before diving in. […]
Randall Castillo Ortega discusses how to choose the right distribution channels for exports
Before considering how to find distributors for the product you want to export, you have to decide the distribution strategy. Leaving aside sales by catalog and online, there are two large groups in which this type of strategy can be classified: horizontal and vertical. Understanding the difference and knowing how to approach them is key […]
Randall Castillo Ortega discusses how to negotiate prices with Chinese suppliers
All importers know the importance of negotiating prices in China. But, what they do not take into account on many occasions is that, depending on whether they focus on a manufacturer, a trader or a distributor, they must do so in a certain way. Randall Castillo Ortega is an expert in negotiating import and export […]
Randall Castillo Ortega discusses why global expansion makes sense for some businesses
Achieving healthy growth means increasing revenue and expanding the company’s performance without affecting profit margin and profitability. In some cases, growing sustainably is complicated; it is necessary to measure favorable and unfavorable aspects, calculate risks and organize finances. The success of entrepreneurship depends mainly on the entrepreneur’s ability to manage the company as a whole […]
Randall Castillo Ortega explains using social media to grow a business organically
Historically, brands only spoke and the public listened. There was no real conversation, just two well-defined roles, the company and the receiver (the audience). With the advent of the Internet and social media, everything changed. Today, brands and users can communicate and converse with each other, without time and space restrictions. Even better, companies have […]
Randall Castillo Ortega discusses how to become a better sales negotiator
Negotiation is a key factor in the sales process. It is not enough for a seller to grant discounts or benefits to reach the close; the task is to fix the client problem. You must first assess whether you can solve it. If so, move on to the negotiation to convince the customer that their […]
Randall Castillo Ortega discusses how Panama’s business landscape is changing this year
The fiscal sustainability of economies, the negative impact on tourism and remittances, the increase in eCommerce and weak consumer confidence are the main macroeconomic trends to be lived in Panama in 2021. However, there are indications that the Central American country is in a position to rebound without an exorbitant amount of difficulty. Randall Castillo […]