Randall Castillo Ortega discusses quality control for an import/export business
The Chinese market offers great business opportunities thanks to its production capacity and know-how in a wide range of products and at competitive prices. However, every year thousands of entrepreneurs hesitate to buy in China because they are afraid that the experience will be a failure. They are right to be concerned if they think […]
Randall Castillo Ortega explains the best type of office space for a startup
If the entrepreneurial dream has finally come true and you are ready to launch your startup, one thing you’ll need is office space to make everything run smoothly. Most startups also have a tight budget, so you’ll want to consider the cost of any location before making a final decision. Randall Castillo Ortega, an entrepreneur […]
Randall Castillo Ortega discusses the factors that impact marketing decisions of an export company
It is necessary for an export company to analyze the factors of the international marketing environment because these affect the marketing decisions that the company will use, and the behavior of the market and consumers. There are seven factors that affect the international marketing environment and the important effect it has on the international buying […]
Randall Castillo Ortega offers expert tips on communication for import and export companies
Proposing international communication strategies is essential nowadays. Exports are no longer exclusive to big business. Today we talk about the work of export companies and the role that communication plays in internationalization. Randall Castillo Ortega, an entrepreneur and expert in import/export operations, provides valuable tips on improving communication in import businesses. There are many companies […]
Randall Castillo Ortega discusses when an export business should know it’s time to give up a market
Many entrepreneurs don’t like to admit when things aren’t going well and it might be time to make a drastic change in operations. They view this as a personal failure, but the truth is that the opposite is the case. When a company needs to give up on a market, it is typically because the […]