Randall Castillo Ortega explains how to determine staffing levels in an import/export business
There are many ways that import/export companies can decide the essential staffing levels for their businesses. It is crucial for businesses to determine the right levels of staffing in order to be able to meet their staffing requirements consistently, without having too many staff. This improves client experience and allows organizations to develop and progress. […]
Randall Castillo Ortega explains how small businesses evolve into larger ones
It is often difficult to bring order to small business advancement and issues in a way that is practical for businesspeople. Independent ventures are different in their size and potential for improvement. Randall Castillo Ortega is a business veteran and trade expert from Costa Rica, and explains the various phases of small business expansion. Businesspeople […]
Randall Castillo Ortega explains the logistics challenges exporters face during the holidays
The spectacular growth of eCommerce and the delays in the “black quarter” that occur periodically with deliveries force distributors and logistics service operators to review the challenges they face. They must review their service, costs and technology strategies, and this is never as apparent as when the holidays come around. Randall Castillo Ortega is an […]
Randall Castillo Ortega discusses how technology is changing global logistics
We cannot deny that we live in a society in constant change, where new technologies have been integrated into our day to day almost without realizing it. According to economists, we are witnessing the fourth industrial revolution, and it is expected that in the coming years, the changes of this revolution will reach new areas […]
Randall Castillo Ortega discusses the importance of brand recognition for import companies
Business growth is the goal of companies and the remembering of the same brand, since they are fundamental factors when planning advertising strategies. Randall Castillo Ortega, an expert in import and export operations explains the effect of brand awareness for import companies. Your brand is the meaning behind your company name. Having a unique and […]
Randall Castillo Ortega highlights social and commercial trends in logistics for 2022
The trend in the last decade has been the emergence and consolidation of large global eCommerce platforms with millions of users connecting sellers with buyers. The growth of Apple, Facebook, Google, Microsoft, Alibaba, Baidu and Tencent made them essential to the daily lives of digital platform users. These large corporations offer free access, social platforms […]
Randall Castillo Ortega discusses the benefits of an ERP system to an export company
Enterprise Resource Planning (ERP) systems simplify the internal processes of the companies where they operate, facilitating users the work inherent in their positions having great benefits. They offer a lot of benefits for maintaining smooth operations. Randall Castillo Ortega, an entrepreneur and import/export specialist, explains what those benefits are for an export company. Incorporating an […]
Randall Castillo Ortega discusses how global trade is rebounding from COVID-19
World trade has already exceeded its pre-pandemic level and is growing faster than expected. The World Trade Organization (WTO) said in a report in which it also revised upwards its trade projections for 2022. This is good news for import and export companies in Central America. Randall Castillo Ortega, an entrepreneur and expert in international […]
Randall Castillo Ortega discusses trade trends that will impact the world through 2022
Keeping up to date on market trends is not easy. However, it is important to recognize that the industry is constantly changing and, in order to stay ahead of the curve and prevent competitors from outstepping us, we must move forward over time and plan for the long term. Randall Castillo Ortega, an entrepreneur and […]
Randall Castillo Ortego leads development of Panama’s Colon Free Zone through BridgeMarkets
A platform to digitize and promote online trade of the businesses of the Colon Free Zone (CFZ) is now in place. A national and international showcase was created to accelerate the economic reactivation, and recently began its phase of operations. BridgeMarkets has about 12 companies on its board and expects to continue its expansion in […]