Randall Castillo Ortega discusses how small import/export businesses can achieve rapid growth

The proportion of small import/export companies that bomb inside five years quantifiably sits at around half. To keep a business enabled and pushing ahead, the best way is to make an advancement arrangement. Randall Castillo Ortega, a successful entrepreneur and expert in import/export operations, reveals how to do this and how to assist with making […]
Randall Castillo Ortega provides advice for operating a successful import/export business

Whether you’re thinking about turning your company into an importer or exporter or are already one, there are challenges that have to be addressed. Times are changing and so is consumerism, and understanding the industry is challenging. Randall Castillo Ortega, an entrepreneur and import/export expert from Costa Rica, provides tips to help entrepreneurs excel. In […]
Randall Castillo Ortega discusses quality control for an import/export business

The Chinese market offers great business opportunities thanks to its production capacity and know-how in a wide range of products and at competitive prices. However, every year thousands of entrepreneurs hesitate to buy in China because they are afraid that the experience will be a failure. They are right to be concerned if they think […]
Randall Castillo Ortega explains the best type of office space for a startup

If the entrepreneurial dream has finally come true and you are ready to launch your startup, one thing you’ll need is office space to make everything run smoothly. Most startups also have a tight budget, so you’ll want to consider the cost of any location before making a final decision. Randall Castillo Ortega, an entrepreneur […]
Randall Castillo Ortega discusses the factors that impact marketing decisions of an export company

It is necessary for an export company to analyze the factors of the international marketing environment because these affect the marketing decisions that the company will use, and the behavior of the market and consumers. There are seven factors that affect the international marketing environment and the important effect it has on the international buying […]
Randall Castillo Ortega offers expert tips on communication for import and export companies

Proposing international communication strategies is essential nowadays. Exports are no longer exclusive to big business. Today we talk about the work of export companies and the role that communication plays in internationalization. Randall Castillo Ortega, an entrepreneur and expert in import/export operations, provides valuable tips on improving communication in import businesses. There are many companies […]
Randall Castillo Ortega discusses when an export business should know it’s time to give up a market

Many entrepreneurs don’t like to admit when things aren’t going well and it might be time to make a drastic change in operations. They view this as a personal failure, but the truth is that the opposite is the case. When a company needs to give up on a market, it is typically because the […]
Randall Castillo Ortega explains the importance of best business practices in the face of COVID-19

There are historical events that manage to shake humanity and produce real paradigm shifts. It happened several millennia ago with the advent of agriculture, which transformed the way humans interacted and was the fundamental step for the creation of societies based on a specific site with more or less complex organizational structures. Randall Castillo Ortega […]
Randall Castillo Ortega explores how to improve logistics in an import business

To be a competitive import company, you must have an almost perfect supply chain. If you have problems in the area of logistics, your company will not increase its profitability and will be stagnant. Randall Castillo Ortega, an entrepreneur and an expert in the field of import/export, explains how import businesses can analyze and improve […]
Randall Castillo Ortega discusses how to gain entry to international markets as an export company

Launching into conquering other markets requires well-designed sales strategies, including intelligent integration into a general out-of-the-box plan that looks at aspects of all kinds related to the internationalization project. And, since there are no successful formulas, but maneuvers adapted to the circumstances of the company and markets, our goal will be to use them to […]