Randall Castillo Ortega explains how to conduct a good foreign market study
Internationalization is one of the biggest challenges a company can face, so it is essential to find a successful strategy with which to address its exit or consolidation abroad. In both its early and more advanced phases, nothing should be left to improvisation, synonymous with inefficiency and little friend of success. Randall Castillo Ortega, an […]
Randall Castillo Ortega discusses how Costa Rican exports are on the rise in 2021
Despite overwhelming damage to the Central American import/export business caused by COVID-19, the area is on the mend. Specifically, Costa Rica’s export industry is rebounding rapidly this year, already seeing significant growth. Randall Castillo Ortega, an entrepreneur and expert in import/export operations, explains how Costa Rica has improved since the beginning of the year. The […]
Randall Castillo Ortega discusses costs associated with running an import business
Being an entrepreneur can be very rewarding, but it can also be very stressful. In Latin America, the international trade market is rapidly growing, offering a great number of opportunities to introduce import businesses for entrepreneurs. However, it’s important to understand the costs associated with the operations. Randall Castillo Ortega, an import and export specialist, […]
Randall Castillo Ortega discusses process optimization for importation businesses
All companies have the possibility to do business abroad, for example, to make imports, but it is necessary to consider a sequence that includes suppliers, formalities and contributions. It is also important to consider key questions, such as, is the company ready to respond to high levels of demand and is the product competitive enough. […]
Randall Castillo Ortega explains the importance of confidentiality agreements as an entrepreneur
Today, due to the high competitiveness that prevails in the different markets, situations in which companies try to find new partners for the development of projects or businesses in common are very common. What are you looking for with it? They try to take advantage of business synergies with which they achieve a higher performance […]
Randall Castillo Ortega helps Costa Rican entrepreneurs learn how to start an import business
Despite global market insecurity as a result of serial economic crises and currency instability around the world, foreign trade is one of the most sought-after areas by the most skilled investors. However, if you want to know how to open an importer without having knowledge in the sector, it is worth following a few steps […]
Randall Castillo Ortega describes how entrpreneurs can identify niche markets
Any entrepreneur fantasizes about finding an untapped niche market. At this point, it is something that may seem like almost a utopia, but nothing further from reality. Every little while, we are surprised by the new businesses that appear, focused on those niches to exploit and with a great profitability. But to find them, entrepreneurs […]
Randall Castillo Ortega explains how to start an import business from scratch
There is a large number of people interested in setting up a business focused on importing products from China, taking advantage of the low costs of Chinese products and then selling them in their country. There are still business opportunities in China, but it’s important to analyze the feasibility of the project before diving in. […]
Randall Castillo Ortega discusses how to choose the right distribution channels for exports
Before considering how to find distributors for the product you want to export, you have to decide the distribution strategy. Leaving aside sales by catalog and online, there are two large groups in which this type of strategy can be classified: horizontal and vertical. Understanding the difference and knowing how to approach them is key […]
Randall Castillo Ortega discusses how to negotiate prices with Chinese suppliers
All importers know the importance of negotiating prices in China. But, what they do not take into account on many occasions is that, depending on whether they focus on a manufacturer, a trader or a distributor, they must do so in a certain way. Randall Castillo Ortega is an expert in negotiating import and export […]