Randall Castillo Ortega explains how Costa Rica is creating gender equality in business

With the aim of promoting gender equality in business and expanding opportunities for women-led companies in Costa Rica, the Foreign Trade Promoter (PROCOMER in Spanish), the Ministry of Foreign Trade (COMEX in Spanish), the Chamber of Commerce, the University of Brenau and the Gender Parity Initiative Costa Rica joined forces and created the IMPULSA Program. […]

Randall Castillo Ortega discusses some trends coming to global commerce in 2023

The changing environment in which we live requires brands and companies to be willing to adapt their offer and their strategies to the new consumer trends of 2023. Although we cannot know for sure what awaits us, there are ways to analyze what are the consumer trends that have grown in recent years and thus […]

Randall Castillo Ortega offers the benefits of proper data analysis for digital marketing

Digital marketing data analysis involves analyzing the markets to uncover key information about one’s target audience. Digital marketing allows us to collect all types of data, including psychological, behavioral, and user-interaction data via social networks. Randall Castillo Ortega is a global trade entrepreneur and business expert, and explains how important data analysis is in digital […]

Randall Castillo Ortega discusses the value of organizational culture in the workplace

Organizational culture is the company’s culture. It describes its personality, way of being and how it acts. Customers can recognize every company’s unique beliefs, values, and ways of being. Randall Castillo Ortega, an entrepreneur and expert on the development of strategies to achieve internal goals, explains the importance of having a positive organizational culture in […]

Randall Castillo Ortega explains how to develop winning retail sales strategies

Fulfillment is the key to client retention. Without a thoughtful approach to client experience (CX), consumer loyalty processes can’t be implemented and achieved. Consumer loyalty is the result of great experiences. It is important to measure the impact of your client experience strategy, not only to determine your ROI at a hierarchy level but also […]