Randall Castillo Ortega discusses how to drive down costs of an import business
Foreign trade is an area that presents unique trade opportunities. But, in this, as in any other sector, good management plays a key role in success. That is, it is not enough to rely on good products, good suppliers and good market niches – it is necessary to continuously look for strategies and solutions that […]
Randall Castillo Ortega offers some of the biggest challenges Panama will face this year
In the midst of the positive outlook that is predicted for Panama in 2022, there are a number of challenges that the current government will have to face in its effort to maintain the paths of the post-pandemic recovery. There is still a risk of more waves of contagion, even as the country gets the […]
Randall Castillo Ortega explains how to market a global retail business
The world of marketing has changed very fast in these last five years. The increasing globalization of markets, technological advances and social networks have caused an accelerated change in how things are sold and how they’re sold. Randall Castillo Ortega, an expert in global trade, provides insight into how businesses can market their operations globally. […]
Randall Castillo Ortega discusses the impact of logistics competitiveness on foreign trade
Being competitive is “much more” than reducing costs. Optimizing expenses can allow businesses to design more efficient logistics operations capable of contributing to the success of international trade. But in today’s hyper-connected world, where more and more of the variables that make competitiveness tend to be commoditized, to be a standard, the path of competitiveness […]
Randall Castillo Ortega offers proven negotiation strategies that will secure more deals
Everyone, in the end, expects the best for themselves. It’s hard for them to resist the temptation to think about what they can do to effect change. To become a powerful negotiator, you must learn how to let go of all pretenses. If you only care about yourself and the outcome of an arrangement, you […]
Randall Castillo Ortega explains strategies driving omnichannel commerce in Latin America
The idea of a “new normal” arrived a year ago with COVID-19, leading people to wonder if this would become the new lifestyle. For the retail market, we could never have thought about what the new normal would consist of: complete closures of shopping centers, re-openings with strict health security measures and a decrease in […]
Randall Castillo Ortega offers actionable strategies to ensure business growth
You’ll need to think differently, use new examples and create frameworks to maximize the current flexible and rapidly growing business sector. This can be difficult in any case as people claim fame and companies change. Randall Castillo Ortega, an entrepreneur and global commerce specialist from Costa Rica, shares his knowledge on how to get your […]
Randall Castillo Ortega explains the challenges for business leaders in foreign trade
International trade was severely affected by the pandemic caused by the novel coronavirus or COVID-19. It is bringing with it outcomes in many cases fatal for the business sector. Randall Castillo Ortega, an entrepreneur and global trade specialist from Costa Rica, provides insight into the various challenges companies in foreign trade are facing. One of […]
Randall Castillo Ortega describes how Latin America is increasing its commitment to IT
Technology continues to be the best ally of companies to overcome the crisis and maintain a sustained growth of their businesses. During these last two years of the pandemic, information technology (IT) has proven to be a powerful weapon to digitize companies from various industries that had not yet jumped on the digital wave or […]
Randall Castillo Ortega offers strategies for recruiting the best employees
Small businesses can be difficult to recruit for. Owners don’t often think about how to recruit, other than what they have learned as a representative for another business. This may be years ago or never. They might need to have experience in HR management, or they may be unfamiliar with the latest enlisting procedures and […]