Randall Castillo Ortega discusses the factors that impact marketing decisions of an export company
It is necessary for an export company to analyze the factors of the international marketing environment because these affect the marketing decisions that the company will use, and the behavior of the market and consumers. There are seven factors that affect the international marketing environment and the important effect it has on the international buying […]
Randall Castillo Ortega offers expert tips on communication for import and export companies
Proposing international communication strategies is essential nowadays. Exports are no longer exclusive to big business. Today we talk about the work of export companies and the role that communication plays in internationalization. Randall Castillo Ortega, an entrepreneur and expert in import/export operations, provides valuable tips on improving communication in import businesses. There are many companies […]
Randall Castillo Ortega discusses when an export business should know it’s time to give up a market
Many entrepreneurs don’t like to admit when things aren’t going well and it might be time to make a drastic change in operations. They view this as a personal failure, but the truth is that the opposite is the case. When a company needs to give up on a market, it is typically because the […]
Randall Castillo Ortega explains the importance of best business practices in the face of COVID-19
There are historical events that manage to shake humanity and produce real paradigm shifts. It happened several millennia ago with the advent of agriculture, which transformed the way humans interacted and was the fundamental step for the creation of societies based on a specific site with more or less complex organizational structures. Randall Castillo Ortega […]
Randall Castillo Ortega explores how to improve logistics in an import business
To be a competitive import company, you must have an almost perfect supply chain. If you have problems in the area of logistics, your company will not increase its profitability and will be stagnant. Randall Castillo Ortega, an entrepreneur and an expert in the field of import/export, explains how import businesses can analyze and improve […]
Randall Castillo Ortega discusses how to gain entry to international markets as an export company
Launching into conquering other markets requires well-designed sales strategies, including intelligent integration into a general out-of-the-box plan that looks at aspects of all kinds related to the internationalization project. And, since there are no successful formulas, but maneuvers adapted to the circumstances of the company and markets, our goal will be to use them to […]
Randall Castillo Ortega explains how to conduct a good foreign market study
Internationalization is one of the biggest challenges a company can face, so it is essential to find a successful strategy with which to address its exit or consolidation abroad. In both its early and more advanced phases, nothing should be left to improvisation, synonymous with inefficiency and little friend of success. Randall Castillo Ortega, an […]
Randall Castillo Ortega discusses how Costa Rican exports are on the rise in 2021
Despite overwhelming damage to the Central American import/export business caused by COVID-19, the area is on the mend. Specifically, Costa Rica’s export industry is rebounding rapidly this year, already seeing significant growth. Randall Castillo Ortega, an entrepreneur and expert in import/export operations, explains how Costa Rica has improved since the beginning of the year. The […]
Randall Castillo Ortega discusses costs associated with running an import business
Being an entrepreneur can be very rewarding, but it can also be very stressful. In Latin America, the international trade market is rapidly growing, offering a great number of opportunities to introduce import businesses for entrepreneurs. However, it’s important to understand the costs associated with the operations. Randall Castillo Ortega, an import and export specialist, […]
Randall Castillo Ortega discusses process optimization for importation businesses
All companies have the possibility to do business abroad, for example, to make imports, but it is necessary to consider a sequence that includes suppliers, formalities and contributions. It is also important to consider key questions, such as, is the company ready to respond to high levels of demand and is the product competitive enough. […]