Randall Castillo Ortega discusses why global expansion makes sense for some businesses
Achieving healthy growth means increasing revenue and expanding the company’s performance without affecting profit margin and profitability. In some cases, growing sustainably is complicated; it is necessary to measure favorable and unfavorable aspects, calculate risks and organize finances. The success of entrepreneurship depends mainly on the entrepreneur’s ability to manage the company as a whole […]
Randall Castillo Ortega explains using social media to grow a business organically
Historically, brands only spoke and the public listened. There was no real conversation, just two well-defined roles, the company and the receiver (the audience). With the advent of the Internet and social media, everything changed. Today, brands and users can communicate and converse with each other, without time and space restrictions. Even better, companies have […]
Randall Castillo Ortega discusses how to become a better sales negotiator
Negotiation is a key factor in the sales process. It is not enough for a seller to grant discounts or benefits to reach the close; the task is to fix the client problem. You must first assess whether you can solve it. If so, move on to the negotiation to convince the customer that their […]
Randall Castillo Ortega discusses how Panama’s business landscape is changing this year
The fiscal sustainability of economies, the negative impact on tourism and remittances, the increase in eCommerce and weak consumer confidence are the main macroeconomic trends to be lived in Panama in 2021. However, there are indications that the Central American country is in a position to rebound without an exorbitant amount of difficulty. Randall Castillo […]
Randall Castillo Ortega offers insight into how COVID-19 is changing consumer habits
The economic crisis generated by the COVID-19 pandemic has undoubtedly left countless unemployed people around the world, leading to a decline in the purchasing power of the population and directly impacting the pocket and consumption habits of various families, mainly in the months of confinement. According to the International Labor Organization (ILO), Latin America and […]
Randall Castillo Ortega offers advice on investing in the COVID-19 climate
In just a few months, the expansion of COVID-19 has put investors and entrepreneurs around the world against the ropes. In crises, however, opportunities are also generated. Today more than ever, a strategy must be put forward to invest in a step-by-step and safe manner. The current market situation in the economic crisis of the […]
Randall Castillo Ortega discusses how Panama’s commercial scene is changing in 2021
Small and medium-sized enterprises (SME) are a company with distinctive characteristics, in addition to dimensions with certain preset occupational and financial limits. They are agents with logic, culture, interests and a specific entrepreneurial spirit. There is also the term microbusiness, which is an expansion of the original term, which includes the microenterprise. The COVID-19 situation […]
Randall Castillo Ortega discusses how Costa Rica’s import/export market improved in 2020
Economic revival processes allowed Costa Rica’s exports to grow by 8% by November 2020, compared to the same month of the previous year. The uptick during November is due to the growth of the macro sectors of precision equipment and medical, food, and pharmaceutical chemist. This increase means $81 million more, from $982 million in […]
Randall Castillo Ortega discusses business innovation trends that will be seen in 2021
The world is changing and advancing at a speed never seen before. So, it’s a matter of knowing what the next big thing will be, whether we’re talking business or investment. There is going to be increased innovation in 2021 and beyond, and Randall Castillo Ortega, a business expert and founder of RACO Investment, provides […]
Randall Castillo Ortega provides insight into how entrepreneurs can seek financing for their business
To develop an enterprise, it is essential to have a novel and attractive idea for the market; but it is just as important to have the capital to develop the project. That is often the hardest part of launching the endeavor and causes plenty of sleepless nights for entrepreneurs. However, while finding investments to get […]